Monday, October 25, 2010

Dunwoody Convention & Visitors Bureau introduces the Launch of the Brand Video

Just 10 minutes north of Atlanta, the city of Dunwoody is a fusion of culture, entertainment and business. Dunwoody's key word: location! Whether shopping and dining at Atlanta's premier Perimeter Mall or enjoying local favorites in the Dunwoody Village, you'll recognize our small town feel with big city appeal. Convenient to all of Atlanta's favorite attractions like the Georgia Aquarium, World of Coke and Stone Mountain Park, this northwest suburb of DeKalb County is accessible by Highway 400, Interstate 285 and three MARTA transit stations.

As background information, I ran across the document below on the branding research conducted by Sky Design that people may be interested in seeing.


Sarah Rogue said...

This is even better! Spot on! I am proud to live in Dunwoody!

Joe said...

I'm surprised at how little synthesis there was in the skydesign research report. It seemed to be little more than lists of alphabetized bullet points from survey results.

No wonder the identity of Dunwoody is so difficult to pin down.

Compare Dunwoody branding to the logo for the Perimeter Center CID: link.

Here the logo actually stands for something: top end of the Perimieter, confluence of highways and even the dual county nature of the CID.

Dunwoody could have done better.

JerryGarcia said...

When someone on Council praises the new branding, I think it proves they think we are dumb. I am looking forward to the first honest council person to say this was not done well and apologize for the waste of money. Who will be first?

Anonymous said...

Council needed something to deflect away its chickens and sign ordinance snafus. A barely regurgitated Wal-Mart logo does the trick.

I'm now wondering if anyone is "minding the store" in Dunwoody. It sure doesn't appear so.

Steve Barton said...

Joe: I appreciated your perspective, and your link to the PCID's effective logo made me feel playful.

Wishbone Nolan said...

I wouldn't worry about what the folks in Decatur have to say. They're all just a bunch of liberal lefty loonies anyway and probably just envious that they didn't come up with such an innovative and ingenious logo themselves.

Additionally I can see the strategic plan that the Dunwoody haut monde have with this logo. They, much like the folks at FoxNews with their "Fair and Balanced" and "No Spin Zone" logos, figure that if you say it enough times people will eventually believe you and it will come true.

Ah, little Dorothy Dunwoody, just click your heels three times and repeat, "There is no place like home, where the smart people reside."

"Smart people - Smart place"
"Smart people - Smart place"
"Smart people - Smart place"

Ah, it does have a lyrical whimsy to it - I think I'm starting to like it!

Bob said...

On the scale of 1 to 10, the "branding" issue is about a 2
I may not like it, (I have never been shy about expressing my opinion) but it is what it is.
MAYBE there is a positive to come out of all of this and since the money has been spent, let's all take a deep breath and see where it goes.
How about:
*the GREEN city
First step, bike racks.
At $240 apiece and we need 30 according to the bike experts, that sounds like a good city investment.
A major step is getting us to the goal that everyone keeps talking about.

Joe said...

Steve - I like it!

GaryRayBetz said...
This comment has been removed by the author.
GaryRayBetz said...

When my wife read the "Crier" and viewed the new Dunwoody logo, "Dunwoody: Smart People_Smart Place", she exclaimed to me, "OK, Dumb-ass, where you gonna live now?"

Sorry for the double entry, Pamela Jo wanted to ensure I quote her accurately this time.

Joe Seconder said...

Hey, we were ahead of the local news! Today's Atlanta Business Chronicle report: Atlantans 28th smartest in U.S.

Bob said...

if you follow the whole * logic, should it be *smart stay ?
that is the way I was taught to use footnotes and references.
So I guess I am not one of the SMART PEOPLE
Hmmm after all of these years I find my mother in-law was correct.