Dunwoody - Smart people / Smart place
Dunwoody – September 28, 2010 – On the evening of Saturday, October 23 at Brook Run Park Dunwoody Mayor, Ken Wright, will be joined by the City’s branding partners, the Convention and Visitors Bureau of Dunwoody (CVBD), and the Dunwoody Chamber of Commerce to officially unveil the new unified Dunwoody brand. The unveiling will take place at the Dunwoody Music Festival main stage at 6:30 p.m. followed by a fireworks display.
“Creating a brand for Dunwoody has been a collaborative process with area residents, and our partner organizations representing businesses and local tourism,” said Warren Hutmacher, Dunwoody City Manager. “This year-long process has enabled us to create a cohesive brand strategy that also catered to each partner organization’s unique mission.”
The project began in January of this year with the selection of Sky Design, to work with the City and each partner organization. The end result is Dunwoody’s first comprehensive brand strategy, developed based on extensive quantitative and qualitative research, and creative development. The unified brand is designed to evoke the recognizable and distinctive qualities belonging to Dunwoody to appeal emotionally to the City’s target audiences: residents, business owners, family and business travelers, and Metro-Atlanta visitors.
“The new brand is a representation of Dunwoody as a forward-thinking, passionate, caring, and fun community,” said Edie Damann, Dunwoody Marketing and PR Manager. “A unified brand strategy provides each of our organizations with the tools to deliver more impactful, stronger, longer-lasting messages while reducing confusion as to who is delivering the messages.”
As part of the promotion for the brand launch and the Dunwoody Music Festival, the City is raffling off a 2010 SMART Car. Tickets are $25 each and all proceeds will be going to Brook Run Park. Tickets can be purchased at City Hall or the Chamber of Commerce building, located in Dunwoody Village at 5518 Chamblee Dunwoody Road.
The City also worked with the Perimeter Community Improvement Districts (PCIDs) as a partner in brand development. In 2011, the City and PCIDs will work together to implement branded gateway, way finding, and street signage. Following the launch, the City of Dunwoody, Convention and Visitors Bureau of Dunwoody, and Chamber of Commerce will reveal updated website designs. As the need arises to replace infrastructure, documents, and publications each organization will incorporate the new brand.
For more information, please contact Edie Damann with the City of Dunwoody at 678-382-6712 or firstname.lastname@example.org. Additional information will also be available following the brand launch at www.discoverdunwoody.com, www.dunwoodycommerce.org, and www.brandingdunwoody.com.